Are you ready to start agressively promoting your website? Consider this:
- 60%+ of all visitors arrive at a Web site as the result of a search
- 90%+ of the "found" sites are listed in top 30 search returns
- 55% of all online purchases are the result of a search
The attraction of pay per click advertising is the potential to obtain "traffic on demand," driving new business and revenue to your website. Converting that traffic into actual sales requires a winning strategy and involves more than just bidding on keywords and phrases.
That's Us PPC Management incorporates three main steps to ensure a successful campaign, each having its own unique function, all three working in harmony to make your campaigns truly successful:
STEP 1: Ad Creation
The content of your PPC ad is the component that attracts clicks. That's Us creative team will sit down with you in a strategy session to target the ad and the keywords selected generate quality traffic.
STEP 2: Landing Page Design
A well designed landing page is the crucial component of your PPC campaign. The average PPC ad has a title and two lines of copy. That may be enough space to entice a "bite" but the landing page is solely responsible for making the sale.
STEP 3: PPC Bid Management
Your advertising has a purpose - whether it is gathering leads, making online sales or increasing newsletter signups. Each of these actions is considered a "conversion" and for every conversion, there is a value. If you pre-determine the value, you can effectively manage the keyword bidding process.
To get started on your next Pay per Click campaign, simply request a quote. It's a quick, no-hassle process!
